Usually, I don’t discuss my plans with anyone unless there’s a big reason behind doing so. Today marks the first day of publicly solidifying my current venture. Why now? because I’ve been losing sight of the end goal. Writing it down should keep me in track.
You see, when you think strategically, specifically long-term, its easy to become sidetracked on the first stages of the plan. In my case, there’s 3 stages.
Stage 1: Create a functional, scalable, useful platform that’s worth sharing on a daily basis. A platform that embodies my ideals as a person. Ideals such as:
1- Cutting out useless noise / information
2- Connects creators, creatives and people who are passionately trying to make something out of nothing
3- Profitable in ways that would allow me to venture off into other purposeful ventures
Stage 2: Growth. When I say growth, I mean generating traffic. Unfortunately, I’m not Google nor Amazon with huge marketing budgets. I will use my skills, which involves a camera and marketing out-reach. Why a camera? well, the online world is largely dominated by influencers and visual content. Fortunately, as a jack of many trades, I can handle my own with cameras. The plan is to grow my social media presence to magnitudes that would allow me to collaborate on a daily basis with popular bloggers, creatives and influencers who can become advocates of a world-wide movement.
Interviewing creatives/creators, meeting influencers in person, while doing what I love, will surely save me from spending north of 50k on marketing while building my online business.
– I’m currently on this stage of the plan and so far so good. I’ve been experimenting with Instagram and have been able to acquire over 200 followers in my first 2 weeks of uploading portraits. 200 followers in 2 weeks is nothing but hopefully, as I gain traction, my accounts will grow exponentially. I have analyzed my followers, and it appears I’m attracting photographers, which is a great starting group who can take use of my platform (created in stage-1).
– Soon, I will start experimenting with Youtube, since online videos have a tendency of better engaging and influencing user actions. Youtube seems to be a better fit as you can easily encourage users to visit an external website while Instagram likes to retain users within their platform iframe.
I would consider this stage complete when I gain over 200k instagram followers, and 200k youtube subscribers. With the use of my marketing know-how, I’m expecting to complete this stage within 2 years (conservatively).
Stage 3: Will keep this a secret until Stage 2 is generating momentum.
As of right now, I have a full-time job which allows me to gain monetary value for savings, future marketing investments, equipment and resources necessary for this venture.
Do you think this is a good plan? How would you make it better?